Augmented Reality from the New York Times

Just after Rug News andDesign wrote about Augmented Reality, on page 15, the New York Times announced a new service for delivering news.

Their lead was: “Something profound has happened to your camera. Its very purpose — capturing images — has expanded to include a new role: creating a bridge between our physical and digital worlds.”

“That means with a smartphone camera, you will be able to see an Olympic figure skater suspended at the peak of a quadruple jump as if he were floating in your living room. The camera can become a window into a world enhanced with digital information — adding a piece of sculpture to your bedroom or a car to your driveway. Neither actually there, but appearing to be and believably so.”


Augmented Reality is a new reality which Rug News andDesign will explore for the business of rugs.