Expanding Obeetee’s  deep commitment to social responsibility, they are becoming a DIFFA Specify with Care Affiliate. Fifteen talented interior designers and architects are designing new customizable carpets for the “DIFFA Collection”   The collection will kick off Obeetee’s Quick Ship Express Program to be formally introduced on October 19th at the Obeetee NYC Showroom.

Dynamic Mix of Designers

Arlene Argard Design for DIFFA
Arlene Angard

The dynamic mix of designers creating the line includes the biggest and the most well-known interior designers and architecture firms from New York: Verda Alexander for Studio O+A, Arlene Angard, Asler Valero, William Reue,Tina Ramchandani, Patrick Hamilton, Darrin Varden, Marks & Frantz, dDash dDesign, Antonino Buzzetta, M Moser, Wuno Creative, Wesley Moon, Michael Tava, and Reeta Gyamlani.

Almost 200 Stocked Colors


The participating designers are creating designs of their choice using the “Obeetee Express” color bank of almost 200 stocked colors to develop unique carpet designs. The carpets will be  hand-tufted using 100% New Zealand wool. The dense quality of the construction allows the collection to perform in demanding commercial settings, while still exuding luxury for the home.

Tina Ramchandani

Customizable Designs

Tina Ramchandani – DIFFA ART WORK

The designs will be available on the Obeetee Express website (to go live later this fall) featuring  an application allowing customers to choose from a variety of their own colors. Customers can also view the rugs in various room settings and print as a PDF or email the sample to clients. Custom strike-offs will be delivered within two weeks and production for most sizes will be only 6-8 weeks. Ten percent (10%) of the net sales from the DIFFA Collection will go to DIFFA regardless of the color selections.

Specify with Care” Affiliate

Obeetee officially becomes a DIFFA Specify with Care Affiliate on October 1st.  Obeetee is known for its commitments to the social, economic and environmental impacts of their business on the community, with schools and high tech  water treatment systems in the manufacturing facilities.

DIFFA: Design Industries Foundation Fighting AIDS (DIFFA), is one of the largest funders of HIV/AIDS service and education.
Through the Specify With Care program,  Obeetee will support hundreds of nonprofit organizations across the country combating HIV/AIDS through preventive education, treatment, research, direct care, and advocacy. Ten percent of the net sales from the DIFFA Collection will go to DIFFA regardless of the color selections.

The launch event for the DIFFA Collection will take place at the NYC Obeetee Showroom on October 19th and will showcase the 15 designs as 3’ x 5’ area rugs. These pieces will be
sold at the event during a silent auction, with 100% of the proceeds going to DIFFA.

About Obeetee:
OBEETEE is one of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world. OBEETEE’s reputation for outstaning quality has made them the standard setter for the industry.  Founded as Oakley Bowden & Taylor in 1920, OBEETEE has grown to 650 permanent employees and works with 20,000 independent artisans who are engaged in weaving and processing our rugs in India.

About DIFFA:

DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or
supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together provided