Shine by S.H.O. uses a rug a structural part of vignettes in their Interhall Showroom at High Point.  They have developed a custom rug program whereby the designer can actually design the rug online.  They offer 60 designs in 650 colors.  Most rugs are ordered as hand tufted but hand knotted is available.  Materials used are  New Zealand wool, bamboo viscose, real silk and hemp.  Rugs are air shipped free to the customer’s door,  The “rug portal” must be experienced to believe.