Beija Flor, a vinyl mat company from Israel showing in Kiss That Frog has moved up in product size from table mats to floor mats to scatters and runners. They have two products, one unbacked vinyl and one a foam backed vinyl.
I was intrigued by the salesperson who gave me usage information: such as good for people on wheel chairs, or with allergies, or as yoga mats. The pitch wasn’t about product, but exciting the imagination of how the product could be used.
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