Bokara Rugs carries one of the largest inventories of hand knotted rugs in the industry ranging from traditional to very contemporary. Flipping rugs is the traditional presentation. The sold rug is always at the bottom of the pile so that the real science of presentation is getting the rug out of the pile.
The blurred photo is deliberate attempt to show the flipping process. The designer looking at a swatch on a rug is also typical of the buying process.