EYE AM THE RUG INDUSTRY. WE ARE WATCHING: Visual Campaign
Today social media is king. Negative news never dies – nor is corrected. It sits like a plague waiting to erupt when the media finds it again. You cannot fight it; you must prepare the infrastructure to combat it when it comes back.
EYE AM THE RUG INDUSTRY. WE ARE WATCHING is about
- SHARING THE STORIES
- SHOWING THE FACTORIES
- SHARING THE SCHOOLS, HOSPITALS AND OTHER GOOD DEEDS COMPANIES HAVE DONE
Rug News andDesign is starting to bring together and show all the good that has been done through EYE AM THE RUG INDUSTRY. WE ARE WATCHING: The Visual Campaign.
WHY ME, WHY US, WHY NOW?
For four days in Las Vegas, I watched many men’s faces almost break down into tears over hearing and seeing what a witch hunt can do to their core beliefs. I have seen passion for the truth leaping from their beings.
I have felt the sorrow of the most recent attack on their country, on their business, sink in as reality of what false truths can do.
WHY ME?
I was brought up playing on piles of carpets. I listened to my father speak passionately about the changes. I visited rug factories in the 80’s and 00’s. I joined Rug News andDesign because I believed in the importance of spreading information, educating and sharing in the diverse culture of the rug industry.
I am a mother. I am a daughter. I am a reporter.
WHY US?
Rug News andDesign has for 35 years been the trade magazine. We have fought alongside rug companies as the world has changed, as the markets have changed. We have traveled. We have listened. We have asked the questions. We have shared.
Rug News andDesign cares about the success of your business.
Rug News andDesign cares about the success of the rug industry.
We are who we are. We are the industry trade magazine. We have access no one else has.
We are independent. We are www.rugnewsanddesign.com. We are Rug News andDesign.
WHY NOW?
It is time to work together to change the conversation from the negative to the positive.
It is time to visually show what is real, telling the story as a collective.
It is time to pull together and show the world, the rug buyers, the consumers, that we have been working to improve the lives of those who make our rugs.
THE GOAL — To change the dialogue of the rug industry by accenting the positive,
with
- pictures of schools and hospitals that you have set up
- pictures of villages to show off India
- interviews with weavers, teachers, doctors, owners; to write and put in context the lives of Indians
- explanations of types of looms and weaves
- meeting with NGOs to start and continue an open dialogue about change.
THE TEAM
- Myself
- Beach — 2-1/2, my son (cannot leave with working father)
- Deepika Naruka, who has been working on trafficking, child labor, and women’s issues in India and South Asia for the US, the UN, and a variety of NGOs.
- Mike Cohen, Rug News andDesign’s technical manager, who will coordinate communication between participants in the field and readers.
