MAKE IT HAPPEN – POWERFUL BRANDING FOR CREATIVE ENTREPRENEURS
Lara Casey (http://laracasey.com/)
Publisher of Southern Weddings
July 12, 2013
Successful branding is about soul, not about product – you have to “find heart beat – and then create the brand.”
Take away: Sell a way of life – honor your commitments, return phone calls, be kind, communicate the way your target audience wants to communicate, take risks – identify your ideal client – get rid of the clients that do not fit your way of life – then go for them.
Kathleen Bingham has written up five seminars she attended at AmericasMart July 2013. They will appear over the next few days.