Rugs are all about visual images, not just of rugs, but of rooms using rugs.
Permissions to reproduce rugs online are among the most difficult processes to manage, but we all have to learn how to do it.
Updating a website monthly or even weekly makes a static, dead website. This article from the New York Times describes images as part of a new language.
Both the print edition of Rug News andDesign and www.rugnewsanddesign.com strive to interpret the visual language of our industry through images, especially with our recent focus on “room shots.”
We have greatly expanded our presence on Pinterest, arguably the most visual of the popular social media outlets. Our photos, and those we ‘curate’ from outside sources, lead readers to our website, to our print magazine, and to our other social media outlets such as Facebook, Twitter, and YouTube.
The marketing of rugs is a moving target. Social media helps us, and you, zero in.
Outsourcing the website does not reflect the personality of the company. As we all learn this new language, we will be able to speak to more potential customers who also speak the language of images.