In this beautifully illustrated article in The Atlantic, the origins of the social entrepreneurship approach to rug making are described.
Rug News andDesign featured Mr. and Mrs. N.K. Chaudhary in the article Jaipur Rugs – 40,000 workers, 32,000 women from July 2011, detailing their contributions to empowering women and “giving dignity to the weavers.”
Within the article is a link to a fascinating case study about Jaipur by the noted Indian economist C.K. Prahalad.
Mr. and Mrs. Chaudhary have made a singular contribution to the rug industry.