(May 7, 2013 – Dalton, Georgia) OW Hospitality’s “Style Studio” is pleased to announce the release of their newly created Axminster carpet line, the Watercolors Collection. This innovative collection features many breathtaking designs in a spectacular color array and will be the key focus of the OW Hospitality booth at Hospitality Design Expo in May.
OW Hospitality’s “Watercolors Collection” is an exhilarating study of blending and fashion color play. “The influence of watercolors on paper ranges from spectacularly intense to the soft subdued depending on technique, said Amy Jaekal, OW’s Style Leader, “as with painting by adding a dab more water to your brush, colors blend and flow; mixing together to create all new hues. As artists, we in the OW Style Studio wanted to put this timeless art into our medium. And so we did. Who says you can’t paint with wool?”
“The Watercolors Collection is based on trends we have identified throughout the fashion industry. This beautiful technique allows us to create fantastic contemporary or transitional designs. We are delighted to launch such cutting edge and fashion forward line to the hospitality flooring market”, said Michael Riley, President & CEO of OW Hospitality.
OW Hospitality is offering a “Sneak Peek” of their new Watercolors Collection on their Facebook page, Facebook.com/OWHospitality and also on their OW Style Studio Pinterest page at Pinterest.com/OWHStyleStudio.