"Emerald" from Loloi's Wonder Charity Collection
“Emerald” from Loloi’s Wonder Collection

DALLAS (April 2013) ― Plenty of rugs can elevate the mood in a room, but Loloi Rugs partnered with Dallas Area Habitat for Humanity to uplift an entire community. The Dallas-based rug vendor is donating a percentage of all proceeds from its new Wonder Collection to Dallas Area Habitat for Humanity because of the organization’s continued mission to “build homes, communities and hope.”

Each rug in the Wonder Collection is carefully hand woven in India of 100 percent cotton, creating an exceedingly tactile rug with ample cushion. Rugs from the Wonder Collection are available in eight vivid color combinations (Hibiscus, Denim, Raven, Pebble, Maize, Foliage, Sand and Emerald) and four versatile sizes (2.3 x 3.9, 3.6 x 5.6, 5 x 7.6 and 7.6 x 9.6).

“Whether it’s through design or by a donation, Loloi Rugs is committed to improving our communities in any way we can,” said Cyrus Loloi, principal of Loloi Rugs. “Habitat for Humanity shares our vision of a better world, and we are thrilled to be able to partner with them to bring affordable homes to deserving and hardworking members of our community.”

“We are thankful to partners like Loloi who support our efforts to revitalize and stabilize entire communities by giving hardworking low-income families a quality place to call home,” said Bill Hall, CEO of Dallas Area Habitat for Humanity.  “We like to think that their generosity and our support provide a hand up to deserving families who dream of owning and decorating their own homes.”

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According to Dallas Habitat, the organization provides qualified families quality homes at zero percent interest mortgages. The families served by Dallas Area Habitat for Humanity typically spend unsustainable levels of income on housing and often live in dangerous and substandard conditions. In lieu of a down payment, homeowners are also required to contribute “sweat equity” by building on their own home and the homes of their neighbors.

“Knowing that our rugs are serving a deeper purpose than simply beautifying a home is gratifying,” said Loloi. “We hope our consumers will enjoy the dual benefits that come from owning one of these handcrafted pieces, too.”

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Founded in 2004, LOLOI RUGS has become a fashion leader specializing in medium- to high-end area rugs in every style category. Under the expert direction of area rug veteran Amir Loloi, the company has won two consecutive ARTS Awards for “Best Rug Manufacturer” in 2010 and 2011, and two in 2012 for “Outdoor Living” and "Best Outdoor Manufacturer." Its six America’s Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design attest to the company’s commitment to innovation and quality. LOLOI RUGS is headquartered in Dallas, with to-the-trade showrooms in New York, Dallas, Atlanta, Las Vegas, and High Point, NC. For more information, visit: www.loloirugs.com.