SADDLE BROOK, NJ — February 26, 2013. Nourison, a market leader in area rugs and home accessories, brings the Waverly brand in full force to the Spring New York Home Fashions Market with four exciting new collections. The occasion also coincides with the 90th anniversary of Waverly as a premier home fashion and lifestyle brand and one of the most recognizable names in home furnishings today.
“Our Waverly collections have a unique space in our vast product line,” said Steven Peykar, co-CEO of Nourison. “Their color palettes are classically oriented while the designs incorporate nearly a century of iconic styles that have been adapted to appeal to the contemporary customer.”
Nourison will feature an exciting conceptual display of Waverly rugs in its showroom windows at 295 Fifth Avenue (5th Avenue and 30th Street). The windows are expected to generate a lot of buzz for Nourison and Waverly at this prime location in New York City.
The Waverly offerings include four area rug collections:
Waverly – Global Awakening
Global Awakening by Waverly is an ethnically inspired collection of rugs that comes to life through the delicate balance of design and texture. Made of dense loop pile, the rich color hues are highlighted in these timeless patterns. This collection is perfect for the homeowner that has a passion for decorating and an eye for detail.
• 100% Polyester Pile
• Hook construction, cotton backing
• Machine Printed in China
• Available in 2.6×4 up to 8×10
Waverly – Artisanal Delight
Artisanal Delight Collection by Waverly presents a mixture of classic and stylish floral patterns, combined with trendy, current graphic designs, to round out a savvy, fresh offering. Made of cut pile and accentuated with hand-carving, these designs come to life in rich color palettes that emphasize the Waverly brand while anchoring its position as a trend-setter in home furnishings.
• 100% Polyester Pile with cotton backing
• Machine Printed in China
• Available in 2.6×4 up to 8×10
Waverly – Indoor/Outdoor Rugs
This durable collection offers a fresh perspective on indoor/outdoor rugs. The exciting color palettes and myriad designs feature Waverly’s modern styles in a timeless fashion. These versatile rugs are beautiful to look at, soft to walk on, easy to clean and can withstand almost all outdoor conditions. Attributes include:
• Indoor or Outdoor Uses
• UV Protected
• Mildew Proof
• Fade Resistant
• Easy Clean: Just Rinse with a Hose
• 100% Polyester
• Machine printed in China
• Available in 5.3×7.5 up to 10×13
Waverly – Aura of Flora
Modernized florals and ikat designs come to life in the exciting “Aura of Flora” collection. Bright, fresh color palettes combined with a soft, low pile shag texture with a
soft sheen, resulting in modern rugs at an incredible value. Made of polyester, this rug is soft to touch, to walk on and a definite crowd pleaser.
• 100% polyester
• Machine printed in China
• Available in 2.6×4 up to 7.9×10.10
