DALLAS (Oct. 1, 2012)―Loloi Rugs is finishing the fourth quarter of 2012 with style during the High Point Market, Oct. 13-18. Come to the company’s expansive IHFC showroom (D320) for its signature Market Party on Oct. 14, but stay for the incredible lineup of new products you’ll see when you get there.

Along with a catered selection of tasty hors d’oeuvres and nonstop beverages, the rockin’ band Jaxon Jill returns to Loloi with its unique renditions of your favorite tunes from the ’70s, ’80s, ’90s and today. It all begins on Sunday, Oct. 14 at 5 p.m.

While you’re getting your party on, you won’t want to miss Loloi’s latest new collections, which have hit a trend bull’s eye in terms of texture, color and design.

Hand-loomed in India of 100-percent wool, the new Frazier Collection celebrates bold colors in an attractive multi-stripe design. A pile and loop construction adds textural dimensional to this highly salable series.

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The Venice Beach Collection brightens up your home ― inside or out ― with a series of appealing, modern, hand-hooked designs from China. Made of 100-percent polypropylene, the rugs are UV- and mildew-resistant.

Hand-knotted in India of 100-percent bamboo silk, the Byron Collection instantly will update any upscale modern or transitional interior with a series of solid, tonal designs that will lend just the right dose of sleek style. The natural luster and unbeatably soft hand of these rugs adds sophisticated appeal.

The eye-catching and completely on-trend geometric patterns of the new Brighton Collection are sure to stop you in your tracks. These hand-tufted, 100-percent wool designs from India feature a vibrant color palette and the designer appeal everyone is looking for today.

The Camden Collection from India is hand-woven of 100-percent wool, showcasing a series of striped and solid flatweave kilims in a broad range of soft, on-trend colors. Camden’s defining characteristic is its texture, which alternates with each stripe in the pattern to create an unprecedented appearance that will freshen up any room.

The Charlotte Collection offers a dynamic designer look in a machine-made construction. The series of vibrantly colored geometric patterns has a soft, microfiber construction that’s woven in China. Charlotte is the ideal selection for people who simultaneously value comfort and style.

The Leyton Collection celebrates the return of flatweave dhurries with a series of simple yet playful designs that are enhanced with vibrant colors. Made in India of 60-percent wool and 40-percent cotton, Leyton’s elevated patterns are woven with a high/low effect, which gives the rugs a remarkably textured look.

Your style-savvy, budget-minded customers are about to thank you. The power-loomed Nyla Collection from Egypt offers a range of totally on-trend, barely there patterns that will enhance any interior with sophistication and style at a value-driven price. Made of 100-percent viscose, Nyla features soft, subtle color combinations with touches of mocha, plum, and mist throughout the selection.

You’ll have a hard time believing the cool new Jaxx Collection is power-loomed. Loloi has done it again with an ultra sophisticated neutral palette and a variety of trending-now transitional designs that range from over-scaled florals and fabric patterns to simple yet stylish geometrics. Made in Egypt of 100-percent polypropylene, Jaxx is the perfect choice for the chic yet price-conscious consumer.

Distinguished by its rich “swirling” texture, the Rowan Collection commands attention with a series of 100-percent New Zealand felted wool and abstract designs. Hand-stitched in India, Rowan’s sumptuous texture is enriched by its beautiful, space-dyed coloration, creating bold color gradations throughout these rugs.

Finally, experience a higher level of comfort with Loloi’s aptly named Cloud Shag Collection. Hand-tufted in China of 100-percent polyester, Cloud Shag’s dense, solid design is available in a multitude of neutral and bright color options to enhance its irresistibly soft texture.

You do not want to miss Loloi Rugs during the fall High Point Market, Oct. 13-18. Dance, drink, eat and see the exciting designs people will be talking about. The new season of rug fashion starts here!

LOLOI RUGS is headquartered in Dallas, with to-the-trade showrooms at: 295 Fifth Ave., New York, Showroom #1009 ● Dallas Market Center, Suite #500 ● Las Vegas Market, Building B, Suite #480 ● High Point, IHFC Showroom #D-320 ● and AmericasMart, Atlanta, Showroom #4-C-7. For more information, visit: www.loloirugs.com. Call: (866) 362-1424.

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Founded in 2004, LOLOI RUGS has become a fashion leader specializing in medium- to high-end area rugs in every style category. Under the expert direction of area rug veteran Amir Loloi, the company has won two consecutive ARTS Awards for “Best Rug Manufacturer” in 2010 and 2011, and two in 2012 for “Outdoor Living” and "Best Outdoor Manufacturer." Its six America’s Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design attest to the company’s commitment to innovation and quality. LOLOI RUGS is headquartered in Dallas, with to-the-trade showrooms in New York, Dallas, Atlanta, Las Vegas, and High Point, NC. For more information, visit: www.loloirugs.com.