Los Angeles: Orders are now being finalized for the second edition of 2012 “Woven Treasures” advertising rug calendar. It’s from Paul Shaper Productions, celebrating their 20th anniversary, publishing this unique art form of advertising.
Rug retailers and cleaners such as Sharians, Allegretti, Buddy’s, Castle Cleaners, Serafians, Kebabians, Abrahams, Diane Bryman, Oriental Rug Gallery, Eastern, Landry & Arcari, Essis & Sons and Castle as well as ORRA are truly thrilled with their calendars and new design for 2012.
Evanston, Illinois retailer, Mark Allegretti of Allegretti’s, gives out thousands of “Woven Treasures” calendars every year. “We spend a lot on advertising and the results from my giving these out creates publicity and business. I give it to those who have bought rugs or have had them cleaned as well as to business associates who refer me. We now have an ad coupon offer each month and we are ordering more for the second press run.”
Research provided by PPAI found that wall calendars continue to be a leading advertising vehicle because even in this high tech world, people are creatures of habit and love to display their interest on their walls. They offer at a glance, an instant view of their dates and appointments and it’s faster than fumbling around with the computer. Look around; you’ll see everyone has at least one in their office and home.”
According to Betsy Arnold of ORRA (Oriental Rug Retailers of America)… “We received our gorgeous 2012 calendars and have sent them out to our members and prospects as our annual gift. Every year the Shaper’s travel to the Far East to capture stunning photographs of the areas and the weavers. This year they out did themselves with an even more spectacular design than 2011. Many members order them each year and I recommend that others do the same and take advantage of this incredible art calendar.
Shaper’s are offering retailers free website graphics to promote this 2012 calendars over the web. You may view a sample web promotion that Buddy’s Carpet Care has posted to attract business by giving away a calendar. http://buddyscarpetcare.com/news/our-gift-to-you/.
Custom as well as non-custom may be ordered and viewed on the website along with many new advertising tools for retailers and cleaners.
For more information contact
Paul Shaper 800-345-5420 www.orientalcarpets.com or
Betsy Arnold www.orraninc.com.
